World Travel Market LED Archway

In November the team were at the ExCel London to build a 100sqm LED screen as an interactive double-sided archway upon entrance to the World Travel Market exhibition. For this project, we chose to work with our P3 screen renowned for its crisp, clear imagery.

The structure was built as a focal point to grab the attention of the 51,000 attendees and almost 5,000 exhibitors. The World Travel Market has grown year on year and in 2016 an extra day was added taking it from a two-day event to three days to keep up with customer demand. With this in mind, creating an entrance that didn’t only catch the eye but engaged the attendees was essential to the customer.

The screen’s primary purpose was to display adverts and videos promoting the Travel Market. The build took place over three days but due to the ExCel still having to function as usual throughout the day the team utilised the evenings to build through the night.

The main body of the structure was built using Milos truss over the first night. The following two nights were spent installing the panels and six Novastar BX4S processors from which the screen ran off, and all content was run through Resolume. The team also draped around the whole structure so that none of the internal workings could be seen as you walked through the archway, keeping it looking neat and professional.

Our dedication to our clients and commitment to delivering to tight deadlines makes us an excellent choice for large-scale conferences and exhibitions. Why not get in touch and see what we can do for you?

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