The world’s greatest dog show, Crufts, was held from the 5th – 8th March 2019 at the NEC Birmingham. This prestigious event is screened throughout the UK and around the world, showcasing unique dog events, competitions and the much loved Best in Show! This year, we were thrilled to be invited to work alongside Elonex on the Royal Canin exhibition stand.
Held annually in the UK and organised by the prestigious Kennel Club, Crufts centres around championship events but also includes a massive trade show of mainly dog-related goods and services. Sponsored by a range of canine associated businesses including Eukanuba and IAMS, the SLLFX team were tasked with working on P3, and P6 LED screen installations on the Royal Canin stand (another sponsor of the show), in Hall 5 and at various other locations across the site.
Royal Canin provides a range of high-end cat and dog food products, synonymous with quality and nutrition. Partnering with Elonex, we supplied and installed three P3 LED screens positioned around the stand. 30 square metres of curved P3 LED adorned the top of the stand acting as a clear focal point across the trade show floor. The screens were programmed to show various Royal Canin branded images and video, working in harmony with the red, white and black and white imagery that makes up the Royal Canin identity.
Our P6 screen was positioned predominately in Hall 5, streaming all of the live action from the competition floor in the main arena. We rigged further LED screens throughout the site for streaming and advertising purposes.
A team of 10 technicians worked on the project installation across two days, with a further day required to de-rig the Royal Canin stand and remaining screens around the site.
Working directly with Royal Canin, the client was thrilled with the results, and so were we! The exhibition stand looked slick, bold and the LED screens we installed complemented the feel and professionalism of the stand really well.